#HCRA2017

The Hill Country Ride for AIDS

Annual Hill Country Ride for AIDS

After 10 years on the same platform, the HCRA team wanted to improve the online experience for their riders, volunteers and donors. After transitioning to Great Feats, they saw an 88% increase in individual fundraising.


“Because the Great Feats platform worked so well and was much easier for our team and participants to use, we had significantly more time to focus on ride logistics and promotion which helped us surpass our fundraising goal.”

– Prentiss Douthit, Executive Director


OBJECTIVES

Hill Country Ride for AIDS collage

  • Give riders better tools to fundraise and donors a better giving experience
  • Modernize their online presence to match the high standards of the event itself
DESIGN
  • Allow Riders, Virtual Rider and Volunteers to easily register and fundraise
  • Empower participants to raise even more by hosting “DIY” events
  • Promote all training rides and social events in a searchable events calendar
  • Make use of leader boards and contests to encourage more fundraising
OUTCOMES
  • 77% of participants fundraised
  • Average individual fundraising increased 88% (from $717.80 to $1,349.57)
  • Average team member fundraising increased nearly 5%
  • 422 photos and 14 videos were posted

About The Hill Country Ride for AIDS
The Hill Country Ride for AIDS (HCRA) is the largest fundraiser in central Texas for HIV/AIDS services. A family-friendly and festive bike ride through the beautiful hill country, the Ride raises funds that are given directly to nine local nonprofits who help those in our community affected by HIV/AIDS. In the past 17 years the Ride has raised over $8 million. The Ride has been voted “Best Ride” in Austin for two consecutive years and is a beloved community event with an amazingly loyal and supportive following. Learn more at http://hillcountryride.org/about/.