#RuthlessGood

United Way for Greater Austin

Ruthless Good: The Great Austin Scavenger Hunt

In an effort to educate people about their local community impact, United Way for Greater Austin (UWATX) launched their first-ever scavenger hunt with great success. They raised nearly $100,000 with 79% of participants fundraising, and 100% of participants saying they would recommend the event to a friend.


“There’s no other way to classify this first-year event than as a huge success. We’ve certainly gained a group of engaged supporters that were previously unfamiliar with the work United Way is doing for the Austin community.”

– David Smith, CEO


OBJECTIVES
  • Educate people about UWATX’s mission and community impactRuthless Good: The Great Austin Scavenger Hunt collage
  • Engage new and current supporters in a memorable event that inspires them to raise money
DESIGN
  • A unique scavenger hunt in downtown Austin, including sponsor stops
  • During the scavenger hunt, participants could answer trivia questions to earn extra points
OUTCOMES
  • $92,987.37 total raised
  • 305 participants
  • 67 teams
  • 79% of participants fundraised
  • 940 photos were posted
  • 100% of surveyed participants said they would recommend the event to a friend

About United Way for Greater Austin
United Way for Greater Austin brings people, ideas and resources together to break the cycle of poverty in the greater Austin community. Since 1924, the organization has been providing families and individuals in need with the tools and resources to thrive while also leading efforts to address long-term community change. Learn more at http://www.unitedwayaustin.org.